We are an award-winning design studio and we have helped some of Europes most beloved news media to adapt to the evolving media landscape.
Based in Copenhagen we’re working globally with a network of specialist collaborators in type, front end and visuals aiming for the highest level of work.
Anna Thurfjell is the founder and Creative Director (M.A), her skill is developing media brands by strengthening the graphic and visual design DNA on all touch points.
Thurfjell has +20 years experience as a Creative Director and working with news media organisations and more than 12 years experience of leading digital design projects.
She has that experience from two decades as a leading designer and as an award-winning design creator. At Svenska Dagbladet, Berlingske, Jyllands-Posten, Aftenposten, and JP/Politiken Media Group.
Her main background is 10 years as Creative Director at Svenska Dagbladet, where she led the the design development of SvD’s brand and design on paper and digital.
Thurfjell’s specialty is direction and creation of type and brand identities. She has been responsible for the development of the exclusive customised typeface: Sueca, designed by Mário Feliciano, Feliciano Type, 2009 for SvD.
Her design won many design awards, where the most prestigious are: Red dot award, Worlds best design, Best in show and a Gold award in redesign by SND and Europes best designed by ENC.
She also won the personal award; Designer of the year in Sweden 2011, by GYF for her entire work with Svenska Dagbladet.
Thurfjell is an experienced speaker and lecturer with over 10 international speaks over the past 15 years in Europe and US.
I design brands you trust. A refresh, redraw or new logo. Strong logos and brand design guides.
I direct distinct typeface experiences and custom type. My specialty is creating recognition, legibility and readability.
I design what you read. News design for media: news sites, apps, newspapers, magazines & books.
I’m experienced in brand-, design research and studies. Audit for digital products, design and brand design
We design from A-Z, in an open design process, the studio will be able to lead and assist the design, all through the project.
We are experienced in developing design systems with Figma as software. We work in Adobe Creative Suit for print design.
![]() Paige ConnorCX Strategist, Florida, US
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![]() Mario FelicianoTypeface Designer, Lisbon, Portugal
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![]() Steffen GammelgaardFront end designer, Copenhagen, Denmark
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Contact us, visit the studio or just say hello!
Anna Thurfjell Design Aps | anna@annathurfjell.com | +45 53 85 39 22
| Strandgade 102, 1 | 1401 Copenhagen K | Denmark