We are a nordic design studio situated in the heart of Copenhagen. We create strong brand experiences and design systems for the editorial world. We are specialised in typeface design and visual identity. We have a long experience in redesign projects: currently we are creating the digital and print design for all 78 news titles for the media group Mediatalo Keskisuomalainen, Finland. Recently we design the new digital design for Jyllands-Posten, Denmark, and the awarded print redesign for Aftenposten, Norway. Anna Thurfjell, (M.A), is the owner & Brand Creative Director with a background of 20 years in the newsmedia and 12 years as the Creative Director of Svenska Dagbladet, Sweden.



A digital reform project of 60 websites in Finland
Digital, Typography
A reform project of 72 newspapers
News design, Typography
New logo for JP/Politiken Media Group
Digital, Identity, Typography
Improving the Jyllands-Posten logo to the 21 st century media landscape
Digital, Identity, Typography
New digital design for Jyllands-Posten, Denmark’s strongest news brand
Digital, Identity, Magazine design, Typography
Magazine design for Ergoterapeuten
Magazine design, Typography
The redesign of »Vi« — A Swedish magazine classic
Digital, Identity, Magazine design, Typography
New visual identity and site design for Denmarks most vibrant media house
Digital, Identity, Typography


Anna Thurfjell is the founder and Creative Director (M.A), her skill is developing visual identities for media brands by strengthening the graphic and visual design DNA on all platforms.

Thurfjell is specialised in strategic design development of media brands. She has 20 years of experience in leading design projects with media organisations and more than 10 years experience of leading digital design development.

She has that experience from two decades as a leading designer and as an award-winning design creator. At Svenska Dagbladet, Jyllands-Posten, JP/Politiken Media Group and Aftenposten etc. Her main background is 12 years as Creative Director at Svenska Dagbladet, where she led the design development of SvD’s brand and design on paper and digitally and leading all visual groups.

Thurfjell’s specialty is analysis and creation of visual identities and typeface development and logotypes. She has been responsible for the development of the exclusive customised typeface: Sueca, designed by Mário Feliciano, Feliciano Type, 2009 for SvD.

Thurfjell is an experienced speaker and lecturer with over 10 international speaks over the past 15 years in Europe and US.

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Our growing international network of partners

We have a large international network of partners, in strategy, branding and design. We work with the best typeface designers, photographers, illustrators, information graphic designers, frontend, UX designer, forming the right team for the project.

Paige Connor

CX Strategist, Florida, US


We love to talk

Contact us, visit the studio or just say hello! 

Anna Thurfjell Design ApS | anna@annathurfjell.com | +45 53 85 39 22
| Store Kongensgade 40 G, 4 | 1264 Copenhagen K | Denmark