We create strong brands for the editorial world


We are a nordic design studio situated in the heart of Copenhagen. We create strong brand experiences and design systems for the editorial world. Our process is open and focused in journalism. News design is about organising the stories and the visual storytelling. We are specialised in typeface design and visual identity. Colour, contrast, rhythm and space is our inevitable force. We have a long experience in redesign projects: recently we design the new digital design for Jyllands-Posten, Denmark, and the awarded print redesign for Aftenposten, Norway, currently we are creating the digital and print design for all newsbrands in the media group Mediatalo Keskisuomalainen, Finland. Anna Thurfjell, (M.A), is the owner & Brand Creative Director with a background of 20 years in the newsmedia and 12 years as the Creative Director of Svenska Dagbladet, Sweden.


New logo for JP/Politiken Media Group
Digital, Identity, Typography
Swedish designer Anna Thurfjell creates a new look for Mediatalo Keskisuomalainen’s newspapers and Karjalainen, to be launched in 2022 — the reform is unique in Finnish media history
Digital, News design
Improving the Jyllands-Posten logo to the 21 st century media landscape
Digital, Identity, Typography
New digital design for Jyllands-Posten, Denmark’s strongest news brand
Digital, Identity, Magazine design, Typography
Magazine design for Ergoterapeuten
Magazine design, Typography
The redesign of »Vi« — A Swedish magazine classic
Digital, Identity, Magazine design, Typography
New visual identity and site design for Denmarks most vibrant media house
Digital, Identity, Typography
Rewarded redesign of Norway’s largest newspaper — Aftenposten
Digital, Identity, Magazine design, News design, Typography


We love to talk

Contact us, visit the studio or just say hello! Anna Thurfjell is also an experienced design judge and speaker at conferences.

Anna Thurfjell Design ApS | anna@annathurfjell.com | +45 53 85 39 22
| Store Kongensgade 40 G, 4 | 1264 Copenhagen K | Denmark