Digital design system for 60 news sites

CreditsCreative Direction & all design: Anna Thurfjell,  Anna Thurfjell Studio, Copenhagen. My team: Steffen Gammelgaard, frontend, digital, Brandrocket, Copenhagen. Client: Mediatalo Keskisuomalainen, Finland: Terhi Nevalainen, project team manager Seija Finne-Saarento, design lead, in-house, Herkko Huttunen, UX designer, Keskisoumalainen. Launched: 2022. 

We are incredibly proud to announce that our studios design project;
Digital design system for 60 news sites — have been awarded in the prestigious Red Dot Award: Brands & Communication Design 2023.

The project scope was; To reform all Mediatalo Keskisuomalainen’s news products; over 60 websites and nearly 80 newspapers into one design system; where the main purpose was to share stories faster in the group.

The digital design is a full entirely new design for both mobile and desktop platform, full restructure of front content structure and stories structures, including all ground design: typography, grids, colours, visuals, icons and all IA design.

This was part of a larger scope; To reform all news products; over 60 websites and nearly 80 newspapers into one design system; where the main purpose was to share stories faster in the group in digital and print platform.

See the newsdesign project to design the print design system for 80 newspapers.