Hello,
Oh what a year! This year was the studio’s 10 years anniversary … It made me thinking of the journey and what’s the driver of my design?
When I need to reload I tend to go back to Murakami, and his novel; “What I talk about when I talk about running” where he link running to writing: running or training for a marathon is like a metaphor for writing a novel.
Murakami thinks, writing is “an unhealthy type of work” because it brings the author face to face with the “toxin that lies deep down in all humanity” and without which “no creative activity in the real sense can take place.” Murakami says;
“Most of what I know about writing I’ve learned through running every day.”
I say ”Most of what I know on designing I learned through biking every day”.
Come rain (snow) or come sunshine. I bike … Living in Copenhagen, designed for biking makes the choice easy and friendly … But what is it that really drives me? Type is the driving force, the dopamine that creates the energy that drives my work.
Thank you for your trust
Looking back at all projects of the first 10 years, whatever I designed was really driven with type and what type can do to define a brands voice.
I’m humble of all the opportunities the studio been trusted with … It’s a lot about timing and luck, I guess, but also the continuous biking… To celebrate the 10 years mark, we launched a refresh of the studios website this spring.
To get to know how I discovered my passion for type and how it all started read post; “Tight but not touching”.
I wish everyone; Happy Holidays, wherever you are in this strange and beautiful world.
Credit: the print “Forever bicycles” by the incredible artist Ai Weiwei.