We are an award-winning design studio situated in the heart of Copenhagen.
We create strong brands and design systems. Since 2013, we have helped some of Scandinavias most loved
publishers and magazines to adapt to the evolving media landscape.

Anna Thurfjell is the founder and Creative Director (M.A), her skill is developing visual identities for media brands by strengthening the graphic and visual design DNA on all touch points.

Thurfjell has +20 years experience in news design and visual journalism in the media industry and more than 12 years experience of leading digital design development.

She has that experience from two decades as a leading designer and as an award-winning design creator. At Svenska Dagbladet, Berlingske, Jyllands-Posten, Aftenposten, and JP/Politiken Media Group.

Her main background is 12 years as Creative Director at Svenska Dagbladet, where she led the the design development of SvD’s brand and design on paper and digital. Here under project management, education, training and coaching of visual employees.

Thurfjell’s specialty is analysis and creation of brand visual identities and typeface development and logotypes. She has been responsible for the development of the exclusive customised typeface: Sueca, designed by Mário Feliciano, Feliciano Type, 2009 for SvD.

Thurfjell is an experienced speaker and lecturer with over 10 international speaks over the past 15 years in Europe and US.

Thurfjell has a large international network, developed over a long time, driven by curiosity,  the strive to get better through collaboration with some of the best in our industry — constantly learning is my motto.

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What we do

Brand design

We create strong visual identities, logo design, typography and brand guides.

Design systems

We design websites, newspapers, magazines & books or if you have a fifth idea to design.

Design audit

We have long experience in brand-, design- and type- research and design studies.

Design process

We design from A-Z, in an open design process, the studio will be able to lead and assist the design, all through the project.

Technology

We are experienced in developing design systems with Figma as software. We work in Adobe Creative Suit for print design.

Areas we work in

We worked with media companies all over the nordic countries and Europe, with large and small organisations, for corporate or culture projects.

Our international team

We collaborate with partners, in brand strategy, typeface design development, front end and UX design. We have a large international network of photographers, illustrators, information graphic designers, forming the right team for the project.