The scope was to create a strong brand and clear recognition in all products and touch points.
The custom typeface was commissioned for the Swedish newspaper Svenska Dagbladet in 2008. I directed the custom typeface development in a close work with typeface designer Mario Feliciano, Feliciano Type.
Today Sueca is the design DNA of Svenska Dagbladet, the one thing that give all different products of Svenska Dagbladet a clear connection.
It was a big step and decision to decide to develop a customised typeface and it was only possible with the trust and strong back-up by the Editor-in-chief: Lena K Samuelsson.
Type is critical and it’s the wheel, my main inspiration for the whole design, and Sueca inspired several redesign projects I conducted at SvD.
- Redesigning SvD in print, 2009
- Redesigning SvD in digital 2011
- SvD Insikt; awarded magazine iPad product, 2011
- Mobile site design and app updates, 2012
- Redesigning SvD in print, 2013
- Consulting SvD for the responsive site update of type, 2016
My aim with the new type design was to make SvD more unique, with a clear visual identity that stood out.
SvD has always been known for it’s sharp and intelligent style of writing and what could be a better way to express the quality of words than with a quality typeface?
Svenska Dagbladet is a strong brand in several products. SvD is a modern news brand with an emphasis on in-depth journalism, great stories.
One of my ambitions was to make Svenska Dagbladet clear on all touch points and in all products.
SvD was a pioneer, with an introduction of a web version of the customised Sueca, already in 2011 and the first news site in Europe, the first in US was Boston Globe.
The design has always been at it’s core value with great photography, info graphics, illustration, layout and presentation in print, digital and beyond.
During the time I served as Svenska Dagbladets creative director it was awarded 200 times. The main awards to SvD.s design was:
- Best in show, SND, 2012
- Gold award in breaking news topic, SND, 2012.
- Europes Best Designed, 2009
- Worlds best designed, 2005, SND
Read more about the development of Sueca in the article: Custom type family for news brand
View and read also about the project to design Svenska Dagbladet brand design.