We love magazines

We love designing magazines and the world of magazines matters to us.

What is a magazine today? Something changed and many American magazines stepped up and got more involved in the time and big challenges and debates we all face with daily commentary and news in both digital and print editions and beyond.

A vibrant part of Helsingin Sanomat’s content are feature stories. The studio redesigned the look & feel of HS stories, launched in May, 2026. Visual shows a feature story with a clear Magazine approach.

When creating a digital visual storytelling you need to think like Hitchcock did. Every single visual “mobile frame” counts as a ”scene” to create a great mobile experience.

Best practise in digital storytelling is found in the news longform and feature news stories. The top 3 of the best according to SND 47 judges, that the studio judged in, in Berkeley, CA in April are:

• The New York Times
• The Washington Post
• Reuters

View full list of winners at SND47.

The studio is also proud to have redesigned the print magazine; Vi – A Swedish magazine classic, that was awarded Magazine design of the year, 2025 in Sweden. Art Director: Hanna Johansson deserves the recognition.

Magazines are indispensable… they continuously seek to describe the present time and the aesthetics of “now”. The history of the magazines evolution and design is a constant source of joy and inspiration.

Magazines to look out

View the studios list on Magazines we’re keeping an eye on in; the studios Outlook for 2026.