Video, SoMe and booklet concept for future report

CreditsCreative Direction and design: Anna Thurfjell, Anna Thurfjell Studio Motion graphics: Mads Salicath, Copenhagen. Client: Schibsted: Lena K Samuelsson and Ann Axelsson, Schibsted Sweden Production team, Stockholm: David Stillberg, journalist and page, Pi Frisk, photographer. Launch, 2017.

The scope was to create a futuristic design concept for The new Schibsted Future Report where the main task has been ‘How to visualise subjects like ’AI’ and ’circular economy’ with clarity and impact.

»Schibsted Future Report communicate with SoMe video and an annual booklet«

The main communication for the report is SoMe and video

It was great fun and very stimulating to develop an ‘exclusive book’ design with a modern magazine approach and at the same time think in 15 seconds video.

The visual concept is based on colour, geometry and simplicity. The Schibsted Future report publish yearly, socially, digitally and with a booklet in print.

Schibsted Future Report communicate with SoMe video and an annual booklet

The report is a yearly report that publish in the form of a book, socially in SoMe with videos  and  a website archive.

The booklet is based on the same structure: people, tech and business every year. The layout and visual concept is easy to reuse for different kinds of future report content.

The leading typeface is Flama, Feliciano Type combined with Guardian Text Egyptienne, Commercial type and Geometric, Playtype.