The scope for the redesign of the culture section of Svenska Dagbladet was to create a weekly magazine, and this project was part of the overall redesign project, I directed and designed with Svenska Dagbladets in-house team.
For this redesign I chose to work together with Mark Porter, MPA and we designed the magazine both in Stockholm and in London. Mark is known for his work with The Guardian and many magazines around the world, like: Color, Wired, Nature and Domus.
The SvD Kultur magazine celebrates great writing, photography and typeface design.
The redesign was also a full restructure of the magazine book into a more classic magazine structure.
The structure defined a clearer difference between the singles pages or spreads, regular in the book such as: profiles, interviews, guides, essays, critics blocs and the weekly obituary and the longer stories such as: cover stories and features would ‘break out’ more.
»Forsberg — A distinct type«
Our main typographic inspiration became the beautiful alphabet design called »Forsberg«, an exclusive design for Svenska Dagbladet in the 1960’s.
The letterform inspired by the Roman capital letterform and is a very distinct letter design.
The idea was to play with those strong letters, big and continuously in all page folios and create a kind of ‘New Yorker’ look, but naturally in the ‘Svenska Dagbladet’ way with our Forsberg type.
The redesign has been awarded and the Culture magazine continues winning many awards for it’s strong sense for photography and design.
View and read about Svenska Dagbladet design in the article: A custom type innovation of a news brand.
View the story on the typeface behind SvD.s brand design: Brand design for news icon with Forsberg type