The scope was to create a clear brand visual identity for the new business brand Finans.dk, owned by JP/Politiken Media Group, Copenhagen.
I directed the development the new logotype “FINANS” a typeface artwork design by Paul Barnes, Commercial type, London.
The logo design was made for mobile, tablet and desktop, with an “F” symbol as the app-icon and digital marketing logo.
Finans is Denmarks largest business brand with a constant grow of audience.