The Nobel Prize season just blew over. Every October, since 1901, The Nobel Prize has given awards for: ”Those who shall have conferred the greatest benefit for mankind”.
That reminded me on the design study, I conducted for the Nobel Prize Foundation, 2014, where the scope was to review the design, since it was founded in 1901.
”We cannot solve our problems with the same thinking we used when we created them”.
Albert Einstein, awarded in physics, 1921, is behind the quote that was also one of my key point’s in the study of it’s design.
Some of the magic brand items of the Nobel Prize, that I especially recall studying carefully, was the original medal, main photo by Staffan Löwstedt. The calligraphic nobel diplomas by Karl Erik Forsberg, and this first book on the awards; Les Prix Nobel En 1901, printed 1904, Stockholm, it was all alluring.
The academic report is written in english in a co work with Søren Nyeland and language checked by Lars Ryding, former foreign editor at Svenska Dagbladet.
Design research is a cornerstone and key method for how the studio work, and I was asked to do a digital design audit for Helsingin Sanomat, 2023.
– Do you need new eyes on your design?
Why a design audit is a key asset
A design audit is an asset that keeps the brand on track and ensures that it’s consistent at all times. A design audit helps an organisation see, understand and eliminate UX traps, strengthen your brand and gain an even deeper understanding of it. If you have the ambition to create a clear experience of your brand on every touchpoint, a design audit is a key asset – something that will also affect your company’s results in the long term.