About

We are an award-winning design studio and we have helped some of Europes most beloved media to adapt to the evolving media landscape.

Anna Thurfjell is the founder and Creative Director, her skill is developing visual identities for media brands by strengthening the graphic and visual design DNA on all touch points.

Anna Thurfjell was born in Stockholm, Sweden 1975. She has a MA from Konstfack University, Stockholm, 2000. Her background is Creative Director at Svenska Dagbladet (2003-2013), where she also directed the custom typeface: Sueca, Feliciano Type, 2009.

Anna Thurfjell has 20 years of experience working in news media organisations and 15 in leading digital teams. She has that experience from Aftenposten, NO, Svenska Dagbladet, SE, Berlingske, DK and Helsingin Sanomat, FI.

Thurfjell did 11 talks over the past 15 years in Europe and US. She also served as a design judge for Society For News Design, US.

• Brand identity, brand architecture and custom logos
• Type direction; custom and variable fonts
• Design systems for digital, print and beyond
• Redesign for digital and print editorial media
• Brand- and design strategy and audits reports

The studio is working globally with a network of specialist collaborators in type, front end, visuals, sound and motion design aiming for the highest level of work.