Summer is almost over and we’re getting back to work … I hope your summer inspired you. I spent some time in Sweden that reminded me on the tune SOS and design…
The Abba song SOS came out 1975. “SOS” was ABBA’s first major worldwide hit since “Waterloo”.
In Abbas song line “Nothing else can save me SOS”. The SOS calls to ‘save’ love, originally SOS meaning is “Save Our Souls” or Ship if emergency calls at sea.
What is S-O-S Design?
A design guides purpose is to save its design by organising it. S-O-S in this case translate to “Swedish organising system”.
To create digital news desig development at a fast tempo and a frictionless sharing with developers the design guide is key; a clear design system easy to streamline.
Steve Jobs once put it; “It just has to work”.
Over the years the studio received great feedback on our digital design and brand guides and I guess its just S-O-S…
“Nothing else can save us SOS”
There is a Swedish sense for orderliness, order and cleanness and this simplicity and this design thinking refers to as ‘funkis’.
The Swedish functionalist movement “Funkis” started with the world famous Stockholm exhibition, 1930, that was inspired by the Bauhaus.
Swedes appreciate design simplicity. A clear and functional design that helps you solve everyday issues.
Functional design is really a universal thing and like the American architect Louis Sullivan once said; Form follows function.
5 tips on what a functional digital design guide today must contain. – A functional design guide needs to explain and create clarity to the products;
- Brand-id and brand assets
- Type-id and type style guide
- Colour-id and clear colour tokens
- The design prototypes and guide to components
- The design documentation