mar 13, 2018

Type in the streaming era

written by Anna Thurfjell

08.03.18 I made a speak at #caplive ‘Typography’, in Gothenburg, Sweden. I spoked about the type mood I am in right now … I talked about how to design readable and beautiful text for smartphones … What to think about when you animate type; showing my video work for the ’Schibsted Future Report 2018’, launched in November 2017. In my speak I quoted »A typeface is like an actor. Once you change the actor it’s a different thing« said by the famous titles designer: Michelle Dougherty at Imaginary Forces, Hollywood, New York.

In the inspiration part I showed »Marcin Antique« the french inspired sans serif by Mario Feliciano, 2017. The revival of  italian mid-century typeface »Forma«, by the legendary Italian font house Nebiolo, a most exciting type project introduced by Mark Porter for the redesign of the Italian magazine Domus, the typeface is designed  by David Jonathan Ross, Font Bureau. Finale: I showed the new customised typeface »Eugenio« for the italian newspaper ’la Repubblica’, Rome, by Commercial type, 2017. It is a new typeface family based on a serif style in Bodoni style and a geometric sans serif style introduced by the design director Francesco Franchi.

Have a sneak peak at my work here:

Video copyright: Anna Thurfjell Design, Aps, 2018.
Animations Mads Salicath