aug 29, 2019

Swedish magazine »vi« gets a new design

written by Anna Thurfjell

The Swedish magazine ’vi’ hired my studio for the redesign project of ’vi’ in digital and print.

The magazine ‘vi’ is a swedish classic, founded in 1913 and stands for something greater: humanism, humanity and popular education. Therefore it’s almost an honorary assignment to create the new overall design.

I work with the publisher and editor in chief: Unn Edberg, the magazine managing editor: Tomas Fläckman and with one of Sweden’s best Art Director’s: Hanna Johansson (see photo above by Joel Nilsson at Vi Media, Stockholm, 2019).

The ambition with the new design, to be revealed soon, is to keep a connection to the history, work in the present and prepare it for the future …

The new »vi« magazine hit the streets and digital devices in September …