Aftenposten is a Scandinavian newspaper icon, founded in 1860, in Oslo. Still today it’s Norway’s largest daily quality newspaper with over 1,2 million readers in print and the digital edition ap.no . The overall goal with the redesign has been: Keep a connection to the history, make it work in the present and prepare it for the future … The loyal readership of Aftenposten should feel that the exclusive relationship is maintained but lifted up to higher level of experience. The project is a print redesign and overall design project with new logotype, visual design, typefaces and layout.
The main design improvements, conducted are:
• More impact, recognition and better branding with a redrawn logo
• Modern and distinct type with a higher contrast and improved readability
• Same colour in digital and print
• New structure system for news stories
• More range and dynamics
• Stronger and fewer visuals
• Better infographics
• More intelligent illustrations
• More levels within stories, like fact boxes, maps, quotes.
• More clear, strong and classic news front page
Read more: FROM JAPAN — A WARMER VISUAL VOICE
Kristin Kornberg, Chief of printed products, Asbjørn Bakke, News editor, Ronny Ruud, Head of development, and Constantin Eberle, from Berlin, the new Head of design. The project is a print redesign and overall design project with new logotype, visual design, typefaces and layout.