Aftenposten is a Scandinavian newspaper icon, founded in 1860, in Oslo. Still today it’s Norway’s largest daily quality newspaper with over 1,2 million readers in print and the digital edition ap.no . The overall goal with the redesign has been: Keep a connection to the history, make it work in the present and prepare it for the future … The loyal readership of Aftenposten should feel that the exclusive relationship is maintained but lifted up to higher level of experience. The project is a print redesign and overall design project with new logotype, visual design, typefaces and layout.
The main design improvements, conducted are:
• More impact, recognition and better branding with a redrawn logo
• Modern and distinct type with a higher contrast and improved readability
• Same colour in digital and print
• New structure system for news stories
• More range and dynamics
• Stronger and fewer visuals
• Better infographics
• More intelligent illustrations
• More levels within stories, like fact boxes, maps, quotes.
• More clear, strong and classic news front page
Team credits/Aftenposten; Kristin Kornberg, Chief of printed products, Asbjørn Bakke, News editor, Ronny Ruud, Head of development, and Constantin Eberle, from Berlin, the new Head of design. The project is a print redesign and overall design project with new logotype, visual design, typefaces and layout.