New digital design for Jyllands-Posten, Denmark’s strongest news brand


I’m proud to share my studios new work; a digital redesign and a logo design project for new Jyllands-Posten.

In the design project with Jyllands-Posten, we wanted to create a clearer hierarchy and contrast between different content and create a stronger digital design DNA:

— You have had respect for the heritage of the brand — and you have helped us both graphically and conceptually to modernise the experience significantly with the user (that is at least our expectation) says Michael Jensen, Head of strategy, at JP.

The main design improvements, conducted are:

  • New design concept for the front.
  • New digital design with new typefaces, grids and colour system.
  • New logo and icons for Jyllands-Postens digital design.
  • Visual sparring for the digital newsroom’s visual team.
  • Design and styleguides implemented with JP’s digital design team.

— Thanks for a great project .

Please read more on the logo project here.