A futuristic design concept

The new Schibsted Future Report 2018 is here — have a look!

It has been great fun and very stimulating to develop an ‘exclusive book’ design with a modern magazine approach and at the same time think in 15 seconds video.

AT design has created a new design concept for Schibsted Future Report where the main task has been ‘How to visualise subjects like ’AI’ and ’circular economy’ with clarity and impact.

The new visual concept is based on colour, geometry and simplicity. The Schibsted Future report publish yearly, socially, digitally and with a booklet in print.

The report

The report is a yearly report that publish in the form of a book, socially in SoMe with videos  and  a website archive.

The booklet is based on the same structure: people, tech and business every year. The layout and visual concept is easy to reuse for different kinds of future report content.


I have collaborated closely with Lena K Samuelsson and Ann Axelsson at Schibsted, in Stockholm

Production team, Stockholm
David Stillberg, journalist and page
Pi Frisk, photographer.

For motion graphics and animation in videos I worked with the acclaimed animator Mads Salicath, Copenhagen.

The leading typeface is Flama by Mário Feliciano combined with Guardian Text Egyptienne, by Commercial type and Geometric by Playtype.

The booklet is printed in Göteborgstryckeriet, Sweden.