It’s nice that my studio designed a family brand visual identity for the nine city news titles published by Etelä-Suomen Media. The succesful city newspapers are free, urban newspapers based in Helsinki and around the central Finland area.
The new visual identity has a clear branding expression across every touchpoint. The typeface is Caslon Doric condensed, designed by Paul Barnes, Commercial Classics
The city newspaper brands are a part of my studios large design project for the Finnish media group: Mediatalo Keskisuomalainen.
See also: New design system for 78 newspapers
Brand visual identity: Anna Thurfjell
Joonas Romponen, Editor-in-chief at Etelä-Suomen Media
Martta Liina, Art Director, Etelä-Suomen Media
Terhi Nevalainen, project manager at Mediatalo Keskisuomalainen
Seija Finne-Saarento, Designer in-house leading design and visual team