The Swedish magazine ’Vi’ hired my studio for the redesign project of ’Vi’ in digital and print. The ambition with the new design, is to keep a connection to the history, work in the present and prepare it for the future …
The video show the first issue in the new design of Vi magazine. 100 pages new design of a hundred year old magazine.
Vi’s credibility is as the no #1 magazine in Sweden and a swedish classic, founded in 1913. Vi stands for something greater: humanism, humanity and popular education. Therefore it’s almost an honorary assignment to create the new overall design. Thanks for the trust.
The digital development of the magazine vi.se has been a lot about finding a new concept, where Vi has been looking at editorial startups like; de Correspondent, Amsterdam, Zetland, Copenhagen, and Krautreporter, in Germany. The new digital Vi is based on zetlands platform. With a given framework my role in the digital redesign, has been concentrated a lot in type, suggesting the right type identity that would give ‘Vi’ a clear digital design DNA. The agency Äventyret did a great work in making the new vi.se happen.
The redesign of the print magazine has been a close working relationship with Vi. I worked with the publisher: Unn Edberg, the magazine managing editor: Tomas Fläckman and with one of Sweden’s best Art Director’s: Hanna Johansson. The redesign is an overall redesign, with new typefaces, new format, grid and design. I also worked on various updates of the logo, to create icons for digital and social media as well as leading the overall design.