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maj 23, 2019

I design what people stream

written by Anna Thurfjell

Once upon a time, in 1979, Kozo Ohsone, designed the Sony Walkman and a new era was born. The streaming era is already a fact and perhaps, we have only grasped the beginning of it? The evolving changes of tech and the information overload makes it harder to keep up to time with users and trends.

There is an inspiring design challenge with streaming, and one of them are the many different devices, small screens likes smartphones vs larger screens and the challenge to make the users sense and feel the brand … To quote Ian Adelman, (NYT digital): »You don’t wan’t to feel like things are moving under your feet«.

This is where type design have a new and important role, media brands today, needs a clear design DNA, to be able to distinguish the brand, wherever and whenever users are in contact with your brand. Digital medias design needs more:

  • Impact
  • Clarity
  • Recognition

Type is key to create your own unique digital design DNA and this is where I have focused my studios work over the past five years and my own work over the past 10 years. The picture above, is from The Eye building, Amsterdam, where I did a speak about Aftenposten and redrawing the logotype, with Paul Barnes in November, 2018.

See a selected portfolio and video-links here:

Sueca — The DNA of Svenska Dagbladet

Sueca — The DNA of Svenska Dagbladet

The redesign of Berlingske — A newspaper icon.

The redesign of Berlingske — A newspaper icon.

Schibsted Future Report — Future Thinking

Future Thinking

Titles design for the speak — Type in the streaming era

Type in the streaming era

JP/Politikens Hus — New visual identity and site design for Denmarks most vibrant media house

New visual identity and site design for Denmarks most vibrant media house

Aftenposten — News design for Norway’s largest newspaper

News design for Norway’s largest newspaper

My studio worked with media brands such as: Svenska Dagbladet, Finans, Berlingske,
Schibsted Future report, Aftenposten, and JP/Politikens Hus.